Marketing Straight Talk

By Christine Hollinden

As business becomes increasingly complex, the Hollinden team is bringing simplicity. We will focus on one word that impacts business and blog our interpretation.

The purpose? To challenge those in professional services (our focus and area of expertise) to stop doing what they've always been doing, consider new alternatives, and change actions. The posts are intended to make you think, react, and take charge of your firm's future. They might initiate a new strategic direction, new ideas, or renew commitment. Whatever the posts do for you, we hope they generate an emotional response – even make you angry – perhaps angry enough to realize that new actions mean new results.

Let us hear from you. Share your thoughts, your results and your ideas. Suggest the word you'd like to see featured. We promise our posts will deliver Marketing Straight Talk.

Warmest regards,
Christine Hollinden, CPSM