Marketing Automation & eMarketing 

MARKETING AUTOMATION
BENEFITS:

Companies that deploy marketing automation see:

107% better lead conversion rates

40% greater average deal sizes

20% higher team attainment of quota

17% better forecast accuracy

(Aberdeen Group)


Act-On Partner   

Act-On Partner

 



HOW MARKETING AUTOMATION FUELS SCALABLE GROWTH

MARKETING AUTOMATION makes it much easier to manage, measure, customize, and optimize the customer experience across multiple online channels (e.g., email, web, social, events) and through all stages of the funnel – lead generation, scoring, nurturing, qualification, closed deals, and repeat sales.

THE RESULTS: When you move from a cobbled-together set of disparate tools to one cohesive platform, you make marketing more effective – and set the stage for revenue growth. 

WHY MARKETING AUTOMATION WORKS:

LEAD GENERATION AND MANAGEMENT

  • Inbound and outbound can be managed from a single platform
  • Lead capturing and scoring fills the funnel and qualifies leads
  • Lead nurturing strengthens relationships over time
  • Lead segmentation happens automatically and allows you to craft effective, relevant campaigns
  • Tightly targeted messages deliver the content your prospects care about ... at the right time

CAMPAIGN AND CONVERSION OPTIMIZATION

  • Personalized communications increase conversions
  • A/B testing identifies winning campaigns before launch
  • “Set-it-and-forget-it” programs automatically engage prospects

SALES ENABLEMENT

  • In-depth insights support smarter sales calls and reduce cold calls
  • Integration of CRM with real-time alerts lets sales prioritize activities
  • Shorter sales cycles + more qualified leads = happy sales teams

RESOURCE OPTIMIZATION

  • WYSIWYG editors make campaign creation easy; no HTML or CSS
  • Integration with existing tools allows teams to keep what they’re used to
  • Intuitive interfaces mean no IT support is needed to implement

DATA AND ANALYTICS

  • Full-spectrum insights unlock the power of your data
  • Customized dashboards integrate critical data into a single view
  • Out-of-the-box reporting tracks ROI, from campaigns to revenue