EMPLOY A STRATEGIC MARKETING PLAN
TO FUEL SCALABLE GROWTH
A STRATEGIC MARKETING PLAN provides a holistic approach to marketing so firms can align their efforts and achieve their goals.
THE RESULTS: Creating a detailed marketing plan provides firms with an integrated strategy that outlines the necessary tools, steps, and tactics to achieve far more than the sum of individual efforts.
5 TIPS FOR INTEGRATING MARKETING TACTICS
1. ADD SOCIAL MEDIA BUTTONS
Make it easy for your recipients to share marketing email by including social media buttons for a minimum of one (and preferably more) social networks.
2. AUTOMATE SOCIAL MEDIA POSTS
Automate your social media posts with marketing automation software.
3. USE ANALYTICS TOOLS
Use analytics tools to collect detailed information for social media, online events, and web traffic.
4. SET-UP EDITORIAL CALENDAR
Create an editorial calendar to coordinate content to use across all marketing channels – emails, blogs, social media, and campaigns.
5. INCLUDE CALL TO ACTIONS
Provide specific call to actions on your landing pages that lead to other marketing content – download a whitepaper, follow us on Twitter, etc.