HOLLINDEN PROFESSIONAL SERVICES MARKETING INKS TWO NEW CLIENTS TO IMPRESSIVE CLIENT LIST

The Aggie 100 and Partners Title Company Sign With Hollinden for Integrated Marketing Services
That Will Build Brand Awareness and Support Corporate Growth

HOUSTON, TEXAS (Nov. 7, 2005)— Hollinden | professional services marketing, a leading provider of integrated marketing for professional services companies, announced it has secured two new clients. The Center for New Ventures and Entrepreneurship – Aggie 100 Program and Partners Title Company join Hollinden’s distinguished client base of professional services companies (accounting, law, financial, consulting).

In the past 12 years, Hollinden has successfully provided marketing consulting services to numerous professional service firms and other Houston-area businesses.

• The Aggie 100 is an honor given by Mays Business School’s Center for New Ventures and Entrepreneurship at Texas A&M University to acknowledge the 100 fastest growing Aggie-owned or managed businesses in the world. The inaugural celebration took place Oct. 27 - 28, 2005 in College Station. Christine Hollinden is a member of the Executive Committee of the Center for New Ventures and Entrepreneurship. Hollinden was instrumental in crafting the marketing messages related to the Aggie 100, designed the Aggie 100 logo, and helped with the design of the award itself. Hollinden designed and art directed a 6-page spread featured in Texas Aggie magazine recognizing the honorees and created the presentations, banners and signage for the events. Hollinden was also responsible for generating press about the event in all leading Texas dailies and Business Journals, including local broadcast news coverage.
  
  
• Partners Title Company is a commercial title company located in downtown Houston. Partners Title has been in business for more than 20 years and hired Hollinden to develop and implement a strategic marketing effort for the firm including redesigning the Partners Title corporate identity and developing direct mail efforts. Additionally, Hollinden will be redesigning the firm’s Web site.

“The Aggie 100 is extremely pleased to be working with the Hollinden team,” said Richard M. Scruggs, director for the Center for New Ventures and Entrepreneurship. “This was our first year and Christine’s team hit a home run, setting the bar high for future years. The luncheon exceeded our expectations with more than 600 in attendance, our former students were honored wonderfully, and the press coverage Hollinden generated was unbelievable.”

“Hollinden is one of those rare finds, a comprehensive marketing firm that leverages industry expertise to create award-winning brands and that is why we hired them,” said James F. Erwin, executive vice president with Partners Title Company. “We’re looking forward to implementing the ideas presented in the marketing strategy that will increase market awareness about our commercial title services.”

“We are delighted to welcome The Aggie 100 and Partners Title Company to our portfolio of outstanding clients,” said Christine M. Hollinden, president of Hollinden | professional services marketing. “I attribute our success in winning this business to our ability to stay focused on providing innovative ideas with solid strategy supported by our unmatched dedication to provide results that have a strong business impact.”

About Hollinden | professional services marketing
Hollinden | professional services marketing is the professional services marketing firm. Hollinden, established by Christine M. Hollinden in 1993, creates marketing programs that build brands and drive practice development for professional service firms. The firm, staffed exclusively by senior marketing professionals, provides personalized account attention to accounting, architecture, consulting, engineering, financial, human resources, information technology, insurance, legal and real estate companies. For more information, visit Hollinden’s Web site at: www.hollinden.com or call 713.520.5532.

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