HOLLINDEN WINS CRYSTAL AWARD
Marketing Firm Generates Public Relations Results for Inaugural Aggie 100

HOUSTON, TEXAS (May 23, 2006) – Hollinden, a Houston-based full-service marketing firm, won a prestigious Crystal Award from the Houston chapter of the American Marketing Association for their promotion of the Inaugural 2005 Aggie 100. Each year, the Crystal Awards honor the most innovative, effective marketing campaigns and are considered one of the highest honors for marketing professionals.

The Best Integrated Public Relations - Non-Profit Campaign award recognized Hollinden for the branding, media relations and promotion of the 2005 Aggie 100. The Aggie 100 received coverage in over 12 statewide newspapers, periodicals, television stations and online publications. The coverage included a front-page article in the Austin American Statesman. The promotion of the event resulted in an attendance of more than 625. Additionally, the marketing efforts promoted a widespread representation of Texas A&M leadership at the event including President Robert M. Gates, members of the Board of Regents, Chancellor Bob McTeer, and numerous college Deans, Associate Deans, and professors.

“Hollinden’s efforts helped us achieve maximum visibility and attain recognition not only for the 100 honorees, but also for the Mays Business School’s Center for New Ventures and Entrepreneurship (CNVE),” said Richard Scruggs, CNVE Director. “The results far exceeded our expectations and we continue to see the residual benefits of their promotional efforts.”

Leveraging the success of the 2005 event, Hollinden and CNVE are in the midst of promoting the 2006 Aggie 100. Nominations for the 2006 list close May 31st. To learn more about the Aggie 100, visit www.aggie100.com.

About Hollinden
Christine Hollinden, class of ’87 is the founder and principal of Hollinden | professional services marketing. She received a Master of Business Administration from Texas A&M University. Hollinden is the professional services marketing firm, creating marketing programs that build brands and drive practice development. More information may be found at the firm’s Web site, www.hollinden.com.

About the Aggie 100
The Aggie 100 identifies, recognizes and celebrates the 100 fastest growing Aggie-owned or Aggie-led businesses in the world. The Aggie 100 not only celebrates their success, it also provides a forum to pass lessons to the next generation of Aggie entrepreneurs. One-of-a-kind at the college level, the Aggie 100 was created by Mays Business School's Center for New Ventures and Entrepreneurship. The Center provides encouragement, education, networking and assistance to entrepreneurially-minded students, faculty and Texas businesses.

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