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SEO Alert - Google Introduces Major Search Changes via Hummingbird

By Christine Hollinden

Hollinden strives to stay at the forefront of the ever-changing Google algorithms to make sure that you get the most out of organic search traffic. Most recently, Google released the stealthy "Hummingbird" update, which is estimated to impact 90% of web searches worldwide.

So, here's what you need to know:

1. Google can now search complex questions. Historically, Google broke down search queries word-by-word, but now it has the capability to parce together full questions, making it more important than ever for web sites to have relevant, keyword packed content.

2. It's all about the links. Google has cracked down on broken, unnatural links. Google stated, "Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site." We recommend that you test every link in  your web site (this can be done manually or you can utilize an automated software program) and remove any broken links to make certain all inbound and outbound links are relevant.

Google means business.

3. Google's overall goal – to make searches more relevant. Google does this for the consumer by indexing hundreds of thousands of web sites and pulling those that are the closest match. If the consumer wants to find you, Google is determined to make sure they do. That's where SEO plays a critical role because Google can't find you if your web site isn't optimized. That means monthly content updates, title tags, meta descriptions, and relevant links are vital to being found by your target audience.


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