Hollinden works with professional service firms seeking sustainable results. Together, we identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams. We're passionate about helping our clients reach their vision, even when that path means making tough strategic decisions. Our proprietary four-step process, the Hollinden Protocol®, begins by helping you articulate your brand – both inside and out. Our step-by-step process defines your market position, creates a brand story and develops core message points that resonate with your target audiences to help you stand out from the crowd. We then guide everyone within your organization through understanding brand messages and what it means to become a living brand ambassador. Our process continues with the creation of a customized marketing strategy, implementation tactics and measurements of success. It is at this stage that our services vary greatly from other marketing firms. The Hollinden approach produces more than just one-off marketing projects. We become an extension of your firm – to implement the marketing plan and produce measurable results.
Over the years, we’ve seen numerous mid-sized companies struggle to maintain consistent marketing efforts due to lack of resources, time, and expertise. Hollinden gives you the ability to focus on what you do best while we put our marketing expertise to work – aligning seamlessly with your vision, goals and priorities.
With over 25 years in services marketing, Principal, Christine Hollinden, guides the strategy and positioning for each firm serving as Chief Strategy Officer for our clients. Through the implementation process, our marketing team brings the most current tactics and experience to bear in the areas of graphic design, public relations, social media, web development, emarketing, event planning, advertising, corporate culture development, and business development training. Hollinden’s services are driven by ROI. We design appropriate measurement tools to track the progress of each marketing tactic.
Hollinden’s marketing services are provided for a flat fee based on the size, needs and goals of the firm. Rather than getting the expertise of just one person, we bring a broad array of marketing expertise. Our services are delivered both on- and off-site determined by a firm’s structure and priorities. Regardless of where we do our work, we proactively keep you in the loop through updates, reports and online measurement tools.
The key to Hollinden’s success has been our integration into each client’s environment to develop a holistic approach to their marketing efforts. With the ability to serve as a turnkey marketing department, we go way beyond a client-vendor relationship. We become part of your inner circle, to deliver real results.
Most marketing firms think outside the box, at Hollinden we think from the inside – out. We base our success on one thing – the measurable success we create for your company.