HOW SOCIAL MEDIA FUELS
SOCIAL MEDIA has become part of modern marketing efforts. Facebook, LinkedIn, Twitter, Google+, and many other channels serve as an opportunity to engage with prospects and clients, build brand awareness, and connect with every part of your organization’s business.
THE RESULTS: Strategically integrating social media into your marketing mix is measurable in more ways than one: increase brand awareness, provide clients, prospects, and fans with an avenue to engage and interact, drive web traffic, and position your firm as a leader in the industry.
7 TIPS FOR CREATING ENGAGING SOCIAL CONTENT
1. SPEAK THEIR LANGUAGE
If you want your audience to engage with you, you need to speak their language.
2. WHAT'S IN IT FOR ME?
Know what motivates your audience to engage, and reward that motivation.
3. ASK QUESTIONS
Ask for their opinion or feedback!
4. TAILOR TO THE PLATFORM
Don’t post the exact same message across all channels.
5. BE CONSISTENT
Be consistent in the times you post, how often you post, and how often you engage your audience.
6. MIX UP THE MEDIA
Post an assortment of content – videos, articles, photos, infographics, and more.
7. BE HUMAN
Put the social back into social media – respond and interact with your audience.