By Christine Hollinden

What are your business aspirations? Do you have the right people, in the right places to help you achieve your goals? How do you view the glass – is it half empty or half full?

The economic recovery is underway and several industries with bleak outlooks over the last few years have positive projections. So, it’s time to start thinking outside the box. Take your aspirations for growth and profitability to the next level by breaking the mold and imaging your firm’s capabilities beyond four corners. We challenge you to think about every facet of your business, from marketing and business development to human resources and financial reporting. What needs greater resource investment to ensure you achieve the desired growth?

Ask yourself the following questions:
1. Is our firm meeting our client’s needs from every angle?
2. Are there any opportunities to take each client relationship to the next level?
3. Is my role fulfilling my professional aspirations? Am I giving it everything I have or sailing under the radar?
4. Are there existing opportunities to increase my contribution to the firm internally or externally?
5. Can our services benefit an untapped market?
6. Is our current target market underserved in any capacity?

Then, once you’ve identified where you’d like to go, set a strategy for getting there. Write down your aspirations, tell someone about them, and set action steps toward making them a reality. Some may be short-term and some, long-term, so setting priorities should make things clear. Decide what you can do right now to get the ball rolling, and then determine how you can break down the rest, by month or by quarter, so you don’t get overwhelmed or, worse yet, stall out.

All-in-all the key is optimism. You have two choices every day when you get out of bed. Will you be positive about the possibilities or negative? Those who aspire and achieve opt for the former. I’ll leave you with a quote: “In the long run, men hit only what they aim at. Therefore, they had better aim at something high.” –Henry David Thoreau.

Set your goals high, then aim higher.