By Christine Hollinden

Change happens fast – if you don't see it coming and plan ahead, you get left behind. The uphill battle to restore your position as a market leader becomes a fight for survival. Regardless of your political persuasion, from one presidential election to another, changes occur at a dizzying pace.

Moving into 2013, we challenge you to take change head on and kick start your marketing efforts with a well defined strategy. Remember: "Sound strategy starts with having the right goal." - Michael E. Porter, Harvard Business School