By Christine Hollinden

As I worked this afternoon, I listened to my regular indie playlist on Spotify (not that I'm a Hipster, I just really like the music). A song by The Black Keys came on called "Same Old Thing." It really got me thinking about how often in life we become content in our day-to-day. I immediately applied it to what we do as marketers. So often we work with phenomenal companies who are not content with the "Same Old Thing" and they have to decided to work with us because we can help them reach beyond contentment. But, sometimes it is difficult for companies to break free from the status quo and transform into something they have always wanted to become. It can be a frightening concept.

Are you satisfied with “just the same old thing” or is it time for a transformation?