Without Rhyme or Reason? How to find your purpose and drive success

Without Rhyme or Reason? How to find your purpose and drive success

Without Rhyme or Reason?
How to find your purpose and drive success

Mark Twain once said, “The two most important days in your life are the day you are born and the day you find out why.” So, the question is, have you figured out why? Finding your purpose and understanding it make a difference in everything that you do – the way you communicate, behave, interact, react, and approach situations. The same can be said about your firm. The heartbeat of every organization is its people. Think about your firm’s leadership, employees, and even your clients. Are they fulfilling their purpose? Is it contributing to the purpose of the organization? 

 Many may identify cash, profit, assets, growth, and people as the key drivers of business; however, without fulfillment, satisfaction, and motivation, can the former really be accomplished? It is through the pursuit of purpose that exceptional performance, productivity, and profitability can be achieved. Purpose helps navigate you through the complex, ever-changing world, and provides a clear path on where you are going and how to achieve your goals. The most successful companies are those that are purpose-driven. A recent study by Deloitte revealed that organizations with a strong sense of purpose are more confident in their growth prospects than those without. These purpose-driven firms have greater confidence in their stakeholders, are more likely to have positive cultures, and invest in a greater number of initiatives that can lead to long-term growth. So, how can you become a purpose-driven firm? 

 First, you must identify your purpose. Your purpose is your brand, your mission, and your key driver to achievement. It is who you are and the reason behind what you do. It is not defined by a job, a position, or an industry. Identify your firm’s values and mission, and articulate it in a way that is specific and clear. For example, Ford identifies their purpose as “a global family with a proud heritage passionately committed to providing personal mobility for people around the world.” A clearly defined statement of purpose let’s everyone know exactly who you are and what you stand for. 

Next, you must communicate and illustrate your purpose. Firm leadership must be a walking example of the organization’s mission. They must begin by communicating the purpose throughout the firm – write it, speak it, and put it into action. Create a framework so that employees can understand and live the firm’s purpose.

Finally, perpetuate it. Both leadership and employee behavior should be aligned with the firm’s purpose. Consistently reaffirm it. Clearly communicate the firm’s goals and the path to success during meetings. Set up training sessions to develop skills and improve performance. Investing in the necessary time and resources to build and align your team creates a culture where the organization’s purpose guides behavior, impacts decisions, and drives opportunity. 

 Discover your purpose - find your rhyme and reason. Define your purpose and give the heartbeat of your organization something to follow. Developing a purpose-driven firm delivers a positive impact on the growth of your firm. Purpose drives behavior; behavior creates impact. What will be yours?