A brand establishes the identity of your organization. It is the emotional and psychological relationship your firm has with clients, community, internal, and external stakeholders. A firm’s brand is the culmination of the organization’s people, quality, facilities, services, communications, as well as the mental and emotional interpretation of all experiences, both internal and external.
Branding is not only about your values and personality, it is about establishing a position in the mind of the consumer. Standards, narratives, position, and identity are all necessary in communicating your unique value in the market.
The most effective strategies are derived from a deep understanding of the market and customer needs. Hollinden will help you develop your marketing plan and position you to take advantage of strategic opportunities.
Digital marketing is an umbrella term for all online marketing efforts. Firms use digital channels like Google search, social media, and email to attract and connect with current and prospective clients. Let us help you find a cost effective way to generate new business leads.
Last month, our newsletter article presented strategies to help you and your team get the most from brainstorming. We presented ideas
Think of a time when you had to make a decision where your head said to do one thing, but your gut was steering you in a different direction. If you went with what you learned or thought was expected, and ignored your instincts, did it work? What happens when you trusted your instincts?
Welcome to 2018. The start of a new year is a time for reflection, focus, determination, and goal-setting. If you are like more than 132 million Americans, you probably made a new year’s resolution or two. A study by the University of Scranton published in the Journal of Clinical Psychology states that 92% of people that set new year’s resolutions never achieve them. In fact, a recent study shows that by mid-February, more than 40% have given up.
