Hollinden Inbound Marketing for Professional Service Firms

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No one makes it to the finish line alone. Your firm needs the right team.

Hollinden works with professional service firms seeking sustainable marketing results. Together, we identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams. We're passionate about helping you reach your vision, even when that path means making tough strategic decisions.

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Do you know the elements of brand development?

A brand establishes the identity of your organization. It is the emotional and psychological relationship your firm has with clients, community, internal, and external stakeholders. A firm’s brand is the culmination of the organization’s people, quality, facilities, services, communications, as well as the mental and emotional interpretation of all experiences, both internal and external.


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We can help determine if you are ready for the future or in desperate need of an overhaul.


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Branding Copyright Icon

Branding. It’s not who you know, it’s who knows you.

Branding is not only about your values and personality, it is about establishing a position in the mind of the consumer. Standards, narratives, position, and identity are all necessary in communicating your unique value in the market. 


Strategy is the difference between knowing and guessing.

The most effective strategies are derived from a deep understanding of the market and customer needs. Hollinden will help you develop your marketing plan and position you to take advantage of strategic opportunities.

Digital Marketing

Digital Marketing is the most cost effective way to promote your brand.

Digital marketing is an umbrella term for all online marketing efforts. Firms use digital channels like Google search, social media, and email to attract and connect with current and prospective clients. Let us help you find a cost effective way to generate new business leads.

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straight talk

Monday Morning Marketing Moment: Getting the Most from Brainstorming by Paying Attention to the Conative

Getting the Most from Brainstorming by Paying Attention to the Conative

Last month, our newsletter article presented strategies to help you and your team get the most from brainstorming. We presented ideas from avoiding jumping to quick solutions to viewing the problem from different angles. Today, I’d like to expand on the challenge of brainstorming in professional service firms by focusing on the conative.

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Assumptions (aka Pigeonholing)

Assumptions (aka Pigeonholing)

Is your firm doing enough to attract, retain, and encourage female leaders? Of the approximately 42,000 accounting firms in the United States, only 22% of partners are female. Just 4 of the top 100 largest accounting firms in the U.S. are led by women. When you look at the statistics about women leaders in the accounting profession, it's apparent there's an issue. There are some things you can do as a firm and as leaders to course correct. 

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Client Retention

A Guarantee for Client Retention: Focus on the Experience

By definition, professional service firms deliver "service." Yet, I'm surprised at how many firms focus solely on their technical expertise and little on the client experience. To change the experience your firm is delivering, identify experience gaps. There are six areas where there may be experience gaps. As CPA firms enter busy season, here are some suggestions for making your clients' experience truly extraordinary.

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