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A brand establishes the identity of your organization. It is the emotional and psychological relationship your firm has with clients, community, internal, and external stakeholders. A firm’s brand is the culmination of the organization’s people, quality, facilities, services, communications, as well as the mental and emotional interpretation of all experiences, both internal and external.
Digital marketing is an umbrella term for all online marketing efforts. Firms use digital channels like Google search, social media, and email to attract and connect with current and prospective clients. Let us help you find a cost effective way to generate new business leads.
Last month, our newsletter article presented strategies to help you and your team get the most from brainstorming. We presented ideas
Is your firm doing enough to attract, retain, and encourage female leaders? Of the approximately 42,000 accounting firms in the United States, only 22% of partners are female. Just 4 of the top 100 largest accounting firms in the U.S. are led by women. When you look at the statistics about women leaders in the accounting profession, it's apparent there's an issue. There are some things you can do as a firm and as leaders to course correct.
By definition, professional service firms deliver "service." Yet, I'm surprised at how many firms focus solely on their technical expertise and little on the client experience. To change the experience your firm is delivering, identify experience gaps. There are six areas where there may be experience gaps. As CPA firms enter busy season, here are some suggestions for making your clients' experience truly extraordinary.