Hpoint of view

INSIGHTS

Google’s Falling Search Share & the Rise of AI Search

For the first time in nearly a decade, Google’s global search market share slipped under 90%. Apple confirmed that Google search volume declined for the first time in 22 years, as users shift toward AI tools like ChatGPT, Perplexity, and Gemini....

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GPT-5 & ChatGPT Agent: AI Integration for PE, M&A & Accounting Teams

Generative AI has sprinted from curiosity to critical infrastructure in less than two years. With GPT-5 rumored to drop in August 2025 and ChatGPT...

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Selecting the Right AI Tools for Your Needs

As of mid-2025, large language models (LLMs) have significantly evolved, playing pivotal roles in professional environments like investment banking,...

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Why HubSpot Is the CRM of Choice for Professional Services Firms

Imagine this: Your managing partner walks into a Monday meeting, pulls up a dashboard, and sees, at a glance, which clients are hot, which deals are...

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What Is a CRM and Why It’s Essential for Professional Services Firms

In professional services, your reputation is only as strong as your relationships. Whether you're guiding a client through a tax strategy, managing...

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Deal Marketing: Faster, Smarter, More Automated

In today’s competitive middle-market landscape, investment banking and M&A advisory firms face a familiar challenge: grow through a steady stream of...

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Avoid These 7 Mistakes When Presenting Your Firm to Private Equity

Private equity is no longer an emerging trend in the accounting profession — it's a defining force. In recent years, private equity (PE) firms have...

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Structure Without the Bottleneck: How to Build Scalable Infrastructure Without Killing Agility

As accounting and advisory firms grow, complexity is inevitable. What starts as a small, nimble team can quickly turn into a slow-moving operation if...

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Evolving for Growth: Why Mid-Market Accounting Firms Must Expand Their Advisory Services

In today’s fast-evolving accounting landscape, mid-market firms face both a pressing challenge and a powerful opportunity. Traditional compliance...

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Why Strategic Planning Isn’t Optional for Growth-Minded Firms

Real growth doesn’t happen by accident, and it doesn’t happen alone.

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Integrating Acquisitions: A 5-Step Framework for Successful Accounting Firm M&A

Mergers and acquisitions have become a common growth strategy in the mid-market accounting space. Whether the goal is to expand into a new geographic...

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How State CPA Licensure Changes May Reshape Your Firm's Future

Illinois has just passed sweeping changes to its CPA licensure requirements. These updates, finalized this week, join the momentum of over a dozen...

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Private Equity’s New Playbook: Cultivating Culture for Long-Term Growth

The cultural quotient is no longer optional—it’s fundamental.

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What’s Your Growth Strategy for the Next 12 Months?

Organic, Acquisition, or PE-Backed—Which Path Will You Choose?

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How to Get Started with AI in Your Accounting Firm

A Practical Roadmap for Mid-Market Accounting and Advisory Practices

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The Firm of 2030: Creating a High-Value Practice

The accounting firm of 2030 will look drastically different than the firm of today. Compliance work will be largely automated. Advisory services will...

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