Hollinden Point of View

Business Lessons from a Hurricane

In early August, Hurricane Beryl swept through the Houston area, leaving a trail of destruction in its wake. The Category 1 hurricane, with winds reaching up to 85 miles per hour, caused significant damage to infrastructure, homes, and businesses....

Universal Analytics to Google Analytics 4: What Does it Mean?

By now, you are most likely aware that Google is implementing a major shift in Google Analytics. Effective July 1, 2023, all data and processing in Google Universal Analytics (UA) will cease and Google Analytics 4 (GA4) will take its place. GA4 is...

Inbound Lead Generation

How to leverage your firm's growth goals, marketing strategy, and marketing automation to generate qualified leads.

The Best Inbound Marketing Tools for Growing Traffic Leads and Revenue in 2021

A highly successful inbound marketing program requires the right blend of technology and strategy.

Is Your CPA Firm Making These Four Common Marketing Mistakes?

Marketing plays a larger role in accounting firms today than ever before. The role of marketing has expanded to include building awareness, filling the top of the funnel, nurturing leads, educating prospects and clients, positioning the firm as a...

Attracting Talent–Branding as an Employer They Want to Work For

What reputation does your firm have – from an employee’s standpoint? Whether you are looking for high-level CPAs to join your firm or entry-level talent, your branding and reputation play a role in attracting top talent to your firm. When people...

Is the New .cpa Domain Right for Your Firm?

You may have recently received communication announcing the new .cpa domain being offered by The American Institute of CPAs (AICPA) and encouraging you to protect your name.

Assumptions (aka Pigeonholing)

Each morning, I receive Inc. This Morning, a short read which highlights today's business issues. This morning's issue was called "Pigeonholing." The opening line reads: "Compared to a decade ago, more than double the number of women are leading the...

A Guarantee for Client Retention: Experience

There's a reason Starbucks can increase its coffee prices and face little resistance. Simply put, the concept is designed to make its customers feel a connection. From the people to the ambiance – it’s about the complete experience. The ultimate...

WOM: The Most Powerful Marketing Activity

Word–of-mouth (WOM) is still the number one way to increase revenues, yet many firms settle for hoping that clients will automatically spread the good word. Unfortunately, they don’t. Why? It’s not because your clients don’t like your services; it’s...

Maximize Your Marketing Efforts to Fuel Scalable Growth

Developing a holistic approach to marketing allows firms to align their efforts and achieve their goals. One such approach is to create a strategic marketing plan. This is a document that provides firms with an integrated strategy that outlines the...

Your Staff Can Increase Your Social Engagement

Whether it is a lack of time and resources, or the need to focus on other areas of your firm’s success, we can all use some help when it comes to creating engaging marketing content that will resonate with our audiences and drive social traffic....

The Challenge of Leadership

I have never met a firm or practice leader that did not find the job challenging. Being the “go to” person for answers, inspiration or motivation can be both gratifying and taxing. Add your own to-do list to the mix – how to hire the right talent,...

Making Content Creation a Priority

Your organization's content creation may have been placed on the back burner, but it actually has a lot of benefits: client retention, building thought leadership, and even new client acquisition. Here are our top tips to create better content that...

The Impact of Artificial Intelligence

There’s been a lot of talk in the accounting industry about the impact of artificial intelligence. Artificial intelligence (AI) isn’t just something that may impact the industry, AI is already changing the way firms implement marketing and business...

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