Hollinden Point of View

The Challenge of Leadership

I have never met a firm or practice leader that did not find the job challenging. Being the “go to” person for answers, inspiration or motivation can be both gratifying and taxing. Add your own to-do list to the mix – how to hire the right talent,...

Making Content Creation a Priority

Your organization's content creation may have been placed on the back burner, but it actually has a lot of benefits: client retention, building thought leadership, and even new client acquisition. Here are our top tips to create better content that...

The Impact of Artificial Intelligence

There’s been a lot of talk in the accounting industry about the impact of artificial intelligence. Artificial intelligence (AI) isn’t just something that may impact the industry, AI is already changing the way firms implement marketing and business...

The Top 5 Email Marketing Trends for 2019

It’s hard to believe, but email marketing has been around nearly a quarter-century. Despite the flashy technologies and social platforms that have popped up within the last decade and the complaints of overcrowded inboxes, email marketing isn’t...

Running Through the Finish Line: Three Management Tips to Help You End the Year Strong

A leader’s role is to be a main contributor of driving success and profits for the company, which begins with having the right people in the right positions. Overseeing and developing employees is crucial, but we all know that everyone is unique in...

Short Form Video: A New Age

Short form video, often under 60 seconds in length, has enjoyed a significant rise in popularity, particularly among younger professionals. While it’s hard to tell a story in just seconds, interest in video content can wane after just ten seconds....

The Revenue Road Less Traveled

Upselling and cross-selling have obvious benefits for any firm, no matter the industry. The problem is, most clients can see right through the typical "You may also like… " or “Wait, there’s more...” lines, and hesitate to expand their working...

Going Organic: Three Tools to Help Refine Your Search Strategy

There's nothing quite like a sudden Google algorithm update to leave organic search results in a state of uncertainty. It almost seems like Google waits for sites to get their content optimized and then unleashes an update that sends the sites...

Responsive Search Ads Are Here - What You Should Know

Last month, Google hosted its annual Google Marketing Live event and announced several big changes, including the newly consolidated Google Marketing Platform and the newly named Google Ads. Google’s aim for these updates is to simplify their vast...

Trusted Advisor is Not Just a Catchphrase

The phrase “trusted advisor” gets tossed around a lot. In fact, a simple Google search shows more than 31 million online references to the phrase. It’s also a phrase that’s often misunderstood. The truth be told, “trusted advisor” is difficult to...

7 Ways to Use Brainstorming for Better Results

You’ve risen to a leadership position in your firm in part because of your innate problem-solving skills. You can quickly diagnose the issue and come up with the solution. You know what to do based on your experience. However, it's impossible to...

The Importance of a Content Audit

Last month’s newsletter focused on the importance of making content creation an integral part of your firm’s growth strategy. This month, we dive in deeper to content creation including exploring the value of the right content, reviewing the basics...

How Tapping into Your Natural Instincts Can Lower Your Stress and Aid in Success

Think of a time when you had to make a decision where your head said to do one thing, but your gut was steering you in a different direction. If you went with what you learned or thought was expected, and ignored your instincts, did it work? What...

10 Resolutions for a Record-Breaking New Year

Welcome to 2018. The start of a new year is a time for reflection, focus, determination, and goal-setting. If you are like more than 132 million Americans, you probably made a new year’s resolution or two. A study by the University of Scranton...

Using Inbound Marketing to Grow your Firm

The more our world becomes connected, the greater the digital noise. A multitude of studies demonstrate the magnitude of the noise. One study states that consumers receive up to 10,000 brand messages per day (American Marketing Association). A...

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