Hollinden Point of View

Trusted Advisor is Not Just a Catchphrase

The phrase “trusted advisor” gets tossed around a lot. In fact, a simple Google search shows more than 31 million online references to the phrase. It’s also a phrase that’s often misunderstood. The truth be told, “trusted advisor” is difficult to...

7 Ways to Use Brainstorming for Better Results

You’ve risen to a leadership position in your firm in part because of your innate problem-solving skills. You can quickly diagnose the issue and come up with the solution. You know what to do based on your experience. However, it's impossible to...

The Importance of a Content Audit

Last month’s newsletter focused on the importance of making content creation an integral part of your firm’s growth strategy. This month, we dive in deeper to content creation including exploring the value of the right content, reviewing the basics...

How Tapping into Your Natural Instincts Can Lower Your Stress and Aid in Success

Think of a time when you had to make a decision where your head said to do one thing, but your gut was steering you in a different direction. If you went with what you learned or thought was expected, and ignored your instincts, did it work? What...

10 Resolutions for a Record-Breaking New Year

Welcome to 2018. The start of a new year is a time for reflection, focus, determination, and goal-setting. If you are like more than 132 million Americans, you probably made a new year’s resolution or two. A study by the University of Scranton...

Using Inbound Marketing to Grow your Firm

The more our world becomes connected, the greater the digital noise. A multitude of studies demonstrate the magnitude of the noise. One study states that consumers receive up to 10,000 brand messages per day (American Marketing Association). A...

The Game-Changing Benefits of Marketing and Sales Alignment

Marketing and sales teams have historically operated on separate wavelengths—and, in some organizations, separate universes. The disconnect between the two is understandable: Sales has black-and-white quotas. Marketing, however, lives in a world...

Take the Lead: Conducting a Competitive Analysis

If you watched any of the recent Olympic cycling events, you may have noticed the lead cyclist quickly turn his or her head to look for fellow racers. This move may appear to be a small twitch, but it’s an important part of a cyclist’s race...

Employee Happiness: Does It Affect Loyalty?

Recruiting and retaining top talent are critical to any company’s ability to remain competitive and we know it to be especially true for professional services firms. Of all the factors affecting turnover, does employee happiness really matter?

Humans Change: Adapt Your Brand

For those of us who can remember a time before the digital age, it’s fairly easy to pinpoint social changes brought about by new technologies: Texts now take the place of calls. Screens stand in for faces. Email is favored over water-cooler...

Resolve to Break Bad Marketing Habits in the New Year

Mistakes happen. Marketers don't always get it right. Marketing failures are often more visible both internally and externally.

Managing Social Media Risk

Now, more than ever, firms worldwide seek to maintain continuous connection with clients, prospects, employees, and other stakeholders through social media. Social media channels are often utilized to:

The Power of Video

If you haven’t done so already, explore video as part of your marketing mix. Numerous studies show that, when given a choice, people prefer video to eblasts, white papers, case studies, demonstrations, webinars, and e-books (though those tactics...

Shifting Marketing’s Focus

Finding and retaining top talent continues to be a top priority for professional service firms across the country. For the past several years, the topic of staff shortages, recruiting strategies, and succession planning have been at the forefront of...

Giving Credit Where Credit is Due: Marketing Attribution

Until recently, it was probably very easy for you to track the path of a new client—the government passed Sarbanes-Oxley and your phone rang. Perhaps you met someone at a networking event and exchanged cards. A loyal client referred you to a...

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