By now, you are most likely aware that Google is implementing a major shift in Google Analytics. Effective July 1, 2023, all data and processing in Google Universal Analytics (UA) will cease and Google Analytics 4 (GA4) will take its place. GA4 is...
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How to leverage your firm's growth goals, marketing strategy, and marketing automation to generate qualified leads.
A highly successful inbound marketing program requires the right blend of technology and strategy.
Marketing plays a larger role in accounting firms today than ever before. The role of marketing has expanded to include building awareness, filling...
What reputation does your firm have – from an employee’s standpoint? Whether you are looking for high-level CPAs to join your firm or entry-level...
You may have recently received communication announcing the new .cpa domain being offered by The American Institute of CPAs (AICPA) and encouraging...
Each morning, I receive Inc. This Morning, a short read which highlights today's business issues. This morning's issue was called "Pigeonholing." The...
There's a reason Starbucks can increase its coffee prices and face little resistance. Simply put, the concept is designed to make its customers feel...
Word–of-mouth (WOM) is still the number one way to increase revenues, yet many firms settle for hoping that clients will automatically spread the...
Developing a holistic approach to marketing allows firms to align their efforts and achieve their goals. One such approach is to create a strategic...
Whether it is a lack of time and resources, or the need to focus on other areas of your firm’s success, we can all use some help when it comes to...
I have never met a firm or practice leader that did not find the job challenging. Being the “go to” person for answers, inspiration or motivation can...
Your organization's content creation may have been placed on the back burner, but it actually has a lot of benefits: client retention, building...
There’s been a lot of talk in the accounting industry about the impact of artificial intelligence. Artificial intelligence (AI) isn’t just something...
It’s hard to believe, but email marketing has been around nearly a quarter-century. Despite the flashy technologies and social platforms that have...
A leader’s role is to be a main contributor of driving success and profits for the company, which begins with having the right people in the right...
