Hpoint of view

INSIGHTS

Video-01

The Power of Video

If you haven’t done so already, explore video as part of your marketing mix. Numerous studies show that, when given a choice, people prefer video to eblasts, white papers, case studies, demonstrations, webinars, and e-books (though those tactics...

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Talent-01

Shifting Marketing’s Focus

Finding and retaining top talent continues to be a top priority for professional service firms across the country. For the past several years, the...

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Attribution-01

Giving Credit Where Credit is Due: Marketing Attribution

Until recently, it was probably very easy for you to track the path of a new client—the government passed Sarbanes-Oxley and your phone rang. Perhaps...

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Flexibility-01

Applying The Agile Methodology To Marketing

The latest buzz in marketing is around the idea of agile marketing. However, there is still a lot of confusion about the concept and how to apply it....

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Automation1-01

Marketing Automation: Where Evolution and Revolution Collide

We are all being asked to accomplish greater results with fewer resources. Marketing is no exception. There is one way to accomplish such a feat and...

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Automation3-01

Selecting the Right Marketing Automation System for Your Firm

In last month’s edition of Marketing Straight Talk, we reviewed how technology has helped marketing evolve and what part marketing automation has to...

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Content_MarketingSQ-01-1

Content Marketing for Results

One of my favorite TedTalks was given by Simon Sinek. During that talk he states, “People don’t buy what you do; they buy why you do it. What you do...

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ChangeTheWorld-01

How Convincing Your Staff That They Change the World Will Improve Your Firm

We’ve all heard the famous urban legend about the discussion between President Kennedy and the custodian at NASA. The President asked the custodian...

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InBound-01

What is Inbound Marketing?

At Hollinden, we are big fans of HubSpot. As some of you may know, HubSpot is an all-inclusive marketing hub that can be used to manage inbound...

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news-featured-image

How Native Advertising Benefits Your Firm and Tips to Help You Get Started

Native advertising offers a way to cut through the advertising noise and provide more depth to your firm's promotional materials. Native advertising...

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