Is the New .cpa Domain Right for Your Firm?
You may have recently received communication announcing the new .cpa domain being offered by The American Institute of CPAs (AICPA) and encouraging you to protect your name.
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Assumptions (aka Pigeonholing)
Each morning, I receive Inc. This Morning, a short read which highlights today's business issues. This morning's issue was called "Pigeonholing." The...
A Guarantee for Client Retention: Experience
There's a reason Starbucks can increase its coffee prices and face little resistance. Simply put, the concept is designed to make its customers feel...
WOM: The Most Powerful Marketing Activity
Word–of-mouth (WOM) is still the number one way to increase revenues, yet many firms settle for hoping that clients will automatically spread the...
Maximize Your Marketing Efforts to Fuel Scalable Growth
Developing a holistic approach to marketing allows firms to align their efforts and achieve their goals. One such approach is to create a strategic...
Your Staff Can Increase Your Social Engagement
Whether it is a lack of time and resources, or the need to focus on other areas of your firm’s success, we can all use some help when it comes to...
The Challenge of Leadership
I have never met a firm or practice leader that did not find the job challenging. Being the “go to” person for answers, inspiration or motivation can...
Making Content Creation a Priority
Your organization's content creation may have been placed on the back burner, but it actually has a lot of benefits: client retention, building...
The Impact of Artificial Intelligence
There’s been a lot of talk in the accounting industry about the impact of artificial intelligence. Artificial intelligence (AI) isn’t just something...
The Top 5 Email Marketing Trends for 2019
It’s hard to believe, but email marketing has been around nearly a quarter-century. Despite the flashy technologies and social platforms that have...
Running Through the Finish Line: Three Management Tips to Help You End the Year Strong
A leader’s role is to be a main contributor of driving success and profits for the company, which begins with having the right people in the right...
Short Form Video: A New Age
Short form video, often under 60 seconds in length, has enjoyed a significant rise in popularity, particularly among younger professionals. While...
The Revenue Road Less Traveled
Upselling and cross-selling have obvious benefits for any firm, no matter the industry. The problem is, most clients can see right through the...
Going Organic: Three Tools to Help Refine Your Search Strategy
There's nothing quite like a sudden Google algorithm update to leave organic search results in a state of uncertainty. It almost seems like Google...
Responsive Search Ads Are Here - What You Should Know
Last month, Google hosted its annual Google Marketing Live event and announced several big changes, including the newly consolidated Google Marketing...
Trusted Advisor is Not Just a Catchphrase
The phrase “trusted advisor” gets tossed around a lot. In fact, a simple Google search shows more than 31 million online references to the phrase....