ABOUT HOLLINDEN
Scaling a firm isn’t just about getting bigger—it’s about getting smarter. At Hollinden, we bring clarity, focus, and forward momentum to your most important growth decisions.
Christine Hollinden, CPSM, CEPA, CM&AA, CVGA
Founder & Principal
After cutting my teeth at top 10 accounting firms, I gained an inside understanding of how firms operate—and what it really takes to achieve growth. But after three reorgs and four managing partners, I knew it was time to take a different path. In 1993, I launched Hollinden with one goal: to help middle market firms grow with purpose.
Since then, the landscape has evolved, technology has accelerated, private equity has entered the scene, and the industry has transformed. But the foundation of our work remains the same: What are your goals, and how will you get there?
At Hollinden, our philosophy is rooted in a clear understanding of your short- and long-term vision—backed by data, shaped by strategy, and refined through decades of experience.

LEADERSHIP
Lucy Amaya
Sr. Marketing Specialist
As the daughter of an entrepreneur, Lucy Amaya knew early on that she wanted to pursue a career in business. Inspired by the creativity and strategy behind successful brands, she chose to focus on marketing—believing it to be a driving force behind a company’s long-term success.
As a Sr. Marketing Specialist at Hollinden, Lucy serves as a lead point of contact for clients and plays an integral role in developing and implementing strategic marketing initiatives. Her attention to detail, thoughtful approach, and commitment to results have made her a valued partner to clients and team members alike.
Lucy earned her Bachelor of Business Administration in Marketing from the University of Houston. She began her career at Hollinden as a summer intern during her senior year and joined the team full-time following graduation. She’s been with the firm ever since, growing her expertise and contributing to the firm’s continued success.
Outside of work, Lucy enjoys spending time with her husband and their dog, Leia. Together, they love to travel, explore new cuisines, and catch up with friends and family.
Education
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Bachelor of Business Administration in Marketing, University of Houston, Summa Cum Laude
Sam Irving
Marketing Specialist
Drawn to the creative and strategic sides of business, Sam Irving found his niche in marketing through hands-on experience in content creation, digital media, and sales. With a background that spans industries and roles—from music production and graphic design to customer service and real estate—Sam brings a unique perspective to every project. Now, as Marketing Specialist at Hollinden, he plays a key role in helping Hollinden deliver impactful strategies that drive growth.
Outside of the office, he enjoys spending time with his fiancée, Madi, cooking for friends and family, going to concerts, and traveling.
Education
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Associate of Applied Science in Audio Engineering & Music Production, Austin Community College
RESOURCES
Growth Playbook

Private Equity Firm
Value-driven firm looking to scale portfolio companies.

Investment Banker
Process-focused firm seeking sharper materials, stronger relationships, and faster closes.
Investment Banker
Process-focused firm seeking sharper materials, stronger relationships, and faster closes.
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