Hollinden Point of View | Sample HubSpot User

7 Ways to Use Brainstorming for Better Results

You’ve risen to a leadership position in your firm in part because of your innate problem-solving skills. You can quickly diagnose the issue and come up with the solution. You know what to do based on your experience. However, it's impossible to be...

The Importance of a Content Audit

Last month’s newsletter focused on the importance of making content creation an integral part of your firm’s growth strategy. This month, we dive in deeper to content creation including exploring the value of the right content, reviewing the basics...

10 Resolutions for a Record-Breaking New Year

Welcome to 2018. The start of a new year is a time for reflection, focus, determination, and goal-setting. If you are like more than 132 million Americans, you probably made a new year’s resolution or two. A study by the University of Scranton...

Using Inbound Marketing to Grow your Firm

The more our world becomes connected, the greater the digital noise. A multitude of studies demonstrate the magnitude of the noise. One study states that consumers receive up to 10,000 brand messages per day (American Marketing Association). A...

The Game-Changing Benefits of Marketing and Sales Alignment

Marketing and sales teams have historically operated on separate wavelengths—and, in some organizations, separate universes. The disconnect between the two is understandable: Sales has black-and-white quotas. Marketing, however, lives in a world...

Employee Happiness: Does It Affect Loyalty?

Recruiting and retaining top talent are critical to any company’s ability to remain competitive and we know it to be especially true for professional services firms. Of all the factors affecting turnover, does employee happiness really matter?

Humans Change: Adapt Your Brand

For those of us who can remember a time before the digital age, it’s fairly easy to pinpoint social changes brought about by new technologies: Texts now take the place of calls. Screens stand in for faces. Email is favored over water-cooler...

Resolve to Break Bad Marketing Habits in the New Year

Mistakes happen. Marketers don't always get it right. Marketing failures are often more visible both internally and externally.

Managing Social Media Risk

Now, more than ever, firms worldwide seek to maintain continuous connection with clients, prospects, employees, and other stakeholders through social media. Social media channels are often utilized to:

The Power of Video

If you haven’t done so already, explore video as part of your marketing mix. Numerous studies show that, when given a choice, people prefer video to eblasts, white papers, case studies, demonstrations, webinars, and e-books (though those tactics...

Shifting Marketing’s Focus

Finding and retaining top talent continues to be a top priority for professional service firms across the country. For the past several years, the topic of staff shortages, recruiting strategies, and succession planning have been at the forefront of...

Giving Credit Where Credit is Due: Marketing Attribution

Until recently, it was probably very easy for you to track the path of a new client—the government passed Sarbanes-Oxley and your phone rang. Perhaps you met someone at a networking event and exchanged cards. A loyal client referred you to a...

Applying The Agile Methodology To Marketing

The latest buzz in marketing is around the idea of agile marketing. However, there is still a lot of confusion about the concept and how to apply it. Agile marketing is a methodology of “real time” marketing that continuously utilizes analytics and...

Marketing Automation: Where Evolution and Revolution Collide

We are all being asked to accomplish greater results with fewer resources. Marketing is no exception. There is one way to accomplish such a feat and that is to get hyper-focused. Focused on a vision. Focused on the goals. Focused on building a name...

Selecting the Right Marketing Automation System for Your Firm

In last month’s edition of Marketing Straight Talk, we reviewed how technology has helped marketing evolve and what part marketing automation has to play in that evolution. Are You Ready for Marketing Automation? Marketing automation is an...

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