Hollinden Marketers + Strategists

search engine 

optimization

Search Engine Optimization (SEO) makes it easier for your web pages to be found in search engine results. About 89% of Internet users search online before they buy a product or service. Optimize your website or invest in Search Engine Marketing (SEM) to gain website traffic.

THE BOTTOM LINE: SEO and SEM work together to maximize your organization’s reach and relevance in search engine results. This results in more traffic, engagement, and conversions on your site.

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How Important Are Search Rankings?

Do a search on Google. Where does your website rank? Are you on the first page of results? If not, SEO can help. SEO is long-term positioning to continuously drive prospects to your website. Improving SEO on your website takes time and strategy. Your plan requires regular maintenance with the goal of achieving GREATER PROMINENCE for your site. 


Hollinden can help turn your website into a lead generation tool.

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how does

SEO work?

Here are the elements that you need to succeed:

  1. KEYWORDS. Primary and secondary keywords are selected to focus page content and drive traffic. Keywords are chosen based on the following: relevance, search volume, and competition.

  2. CONTENT. Content is updated to include SEO-friendly features. Some of these ON-PAGE ELEMENTS can include keywords, alt tags, anchor text, and formatting. OFF-PAGE ELEMENTS could include meta-data.

  3. USABILITY. Web design and page layout are reviewed to ensure optimal user experience. The PRIORITY OF INFORMATION, organization, and CLARITY OF DESIGN are all factors that affect usability.

  4. SITE OPTIMIZATION Improving SEO of your website takes time and strategy. Your plan requires regular maintenance with the goal of achieving GREATER PROMINENCE for your site.

 download the SEO guide

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