Hollinden Inbound Marketing for Professional Service Firms



Strategically integrating social media into your marketing mix is a measurable way to increase brand awareness, provide clients and prospects with an avenue to engage and interact, drive web traffic, and position your firm as a leader in the industry.

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Does social media work?

92% of marketers indicate that social media has generated more exposure for their firm.

83% of B2B marketers use social media to increase their brand exposure. 64% say they have increased lead generation and 78% have increased web traffic.

Hollinden can help turn your website into a lead generation tool.




Here are 7 tips for creating engaging social media:

  1. SPEAK THEIR LANGUAGE. If you want your audience to engage, you need to speak their language.

  2. WHAT’S IN IT FOR ME? Know what motivates your audience to engage and reward that motivation.

  3. ASK QUESTIONS. Ask for their opinion or feedback!

  4. TAILOR TO THE PLATFORM. Don’t post the exact same message across all channels.

  5. BE CONSISTENT. Be consistent in the times you post, how often you post, and how often you engage your audience.

  6. MIX UP THE MEDIA. Post an assortment of content – videos, articles, photos, infographics, and more.

  7. BE HUMAN. Put the social back into social media – respond and interact with your audience.

 download the social media guide