Hollinden Point of View | Christine Hollinden (2)

Short Form Video: A New Age

Short form video, often under 60 seconds in length, has enjoyed a significant rise in popularity, particularly among younger professionals. While it’s hard to tell a story in just seconds, interest in video content can wane after just ten seconds....

The Revenue Road Less Traveled

Upselling and cross-selling have obvious benefits for any firm, no matter the industry. The problem is, most clients can see right through the typical "You may also like… " or “Wait, there’s more...” lines, and hesitate to expand their working...

Going Organic: Three Tools to Help Refine Your Search Strategy

There's nothing quite like a sudden Google algorithm update to leave organic search results in a state of uncertainty. It almost seems like Google waits for sites to get their content optimized and then unleashes an update that sends the sites...

Trusted Advisor is Not Just a Catchphrase

The phrase “trusted advisor” gets tossed around a lot. In fact, a simple Google search shows more than 31 million online references to the phrase. It’s also a phrase that’s often misunderstood. The truth be told, “trusted advisor” is difficult to...

How Tapping into Your Natural Instincts Can Lower Your Stress and Aid in Success

Think of a time when you had to make a decision where your head said to do one thing, but your gut was steering you in a different direction. If you went with what you learned or thought was expected, and ignored your instincts, did it work? What...

Take the Lead: Conducting a Competitive Analysis

If you watched any of the recent Olympic cycling events, you may have noticed the lead cyclist quickly turn his or her head to look for fellow racers. This move may appear to be a small twitch, but it’s an important part of a cyclist’s race...

Previous All posts

Hpoint of view