Hpoint of view

Christine Hollinden

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The Top 5 Email Marketing Trends for 2019

It’s hard to believe, but email marketing has been around nearly a quarter-century. Despite the flashy technologies and social platforms that have popped up within the last decade and the complaints of overcrowded inboxes, email marketing isn’t...

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Running Through the Finish Line: Three Management Tips to Help You End the Year Strong

A leader’s role is to be a main contributor of driving success and profits for the company, which begins with having the right people in the right...

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Short Form Video

Short Form Video: A New Age

Short form video, often under 60 seconds in length, has enjoyed a significant rise in popularity, particularly among younger professionals. While...

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The Revenue Road Less Traveled

Upselling and cross-selling have obvious benefits for any firm, no matter the industry. The problem is, most clients can see right through the...

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Going Organic: Three Tools to Help Refine Your Search Strategy

There's nothing quite like a sudden Google algorithm update to leave organic search results in a state of uncertainty. It almost seems like Google...

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Trusted Advisor is Not Just a Catchphrase

The phrase “trusted advisor” gets tossed around a lot. In fact, a simple Google search shows more than 31 million online references to the phrase....

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How Tapping into Your Natural Instincts Can Lower Your Stress and Aid in Success

Think of a time when you had to make a decision where your head said to do one thing, but your gut was steering you in a different direction. If you...

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Take the Lead: Conducting a Competitive Analysis

If you watched any of the recent Olympic cycling events, you may have noticed the lead cyclist quickly turn his or her head to look for fellow...

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