Please join us for our
January Webinar.

12 New Year's
Resolutions to
Make 2012 Amazing

Tuesday, January 31, 2012
2 PM CST

Presented by Christine Hollinden


 Click here to participate in Hollinden's January Webinar




Marketing Straight Talk Blog

As business becomes increasingly complex, the Hollinden team is bringing simplicity. We will focus on one word that impacts business and blog our interpretation.

The purpose? To challenge those in professional services (our focus and area of expertise) to stop doing what they've always been doing, consider new alternatives, and change actions. The posts are intended to make you think, react, and take charge of your firm's future. They might initiate a new strategic direction, new ideas, or renew commitment. Whatever the posts do for you, we hope they generate an emotional response – even make you angry – perhaps angry enough to realize that new actions mean new results.

Let us hear from you. Share your thoughts, your results and your ideas. Suggest the word you'd like to see featured. We promise our posts will deliver Marketing Straight Talk.

Warmest regards,
Christine Hollinden, CPSM

Marketing Straight Talk Blog

  • Uncertainty

    We all know that nothing is certain or guaranteed. Even guarantees come with caveats and expiration dates. Yet, we wait.

    Fri, October 28, 2011 (No comments)
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  • Focus on the "Who"

    I’ve often spoken about the importance of having laser-like focus – on your goals, target market, positioning, and service lines. It sounds easy, but staying focused is one of the most difficult concepts to master, particularly in tough economic times. Is economic uncertainty what really drives a lack of focus?

    Mon, September 12, 2011 (No comments)
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  • Brand

    Much has been written about creating a brand, yet confusion still exists. What is a brand? The answer is simple.

    Thu, October 20, 2011 (No comments)
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Services

Hollinden’s marketing services build brands and drive business development. We are the “marketing insider” for service-based businesses. The Hollinden approach produces more than just one-off marketing projects. We become an extension of your firm – to implement the marketing plan and produce measurable results.. > MORE

OUR PROTOCOL  Our proprietary process leads clients through goal setting, branding and positioning to the development and implementation of specific tactics in four distinct steps – Discovery, Positioning, Planning and Implementation. > MORE

Speaking

Interested in having Christine speak? Please let us know via this easy form.

2012 Speaking Engagements:

- SMPS Southern Regional Conference: A Brand is More than Green M&Ms: A Live Brand Review
Jan. 25-27, San Antonio, TX

- SMPS Pacific Regional Conference: Elevating Innovation: Creating a Culture of Success
Feb. 16-17, San Diego, CA

- SMPS Southwest Regional Conference: Who Needs Friends? Social Media Basics & Its Impact on SEO
Feb. 29 - Mar. 2, Park City, UT

- PRSA Southwest District Conference: Unleashing the Power of the Buying Cycle
April 11-13, Tulsa, OK

- SMPS Heartland Regional Conference: A Brand is More than Green M&Ms: A Live Brand Review
April 25-27, Cleveland, OH

- AAM Summit: Negotiation Skills Workshop
June 10-13, Las Vegas, NV

- SMPS Build Business: A Brand is More than Green M&Ms: A Live Brand Review
July 11-13, San Francisco, CA