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Hollinden is the leading professional services marketing firm. We help clients align their positioning, processes, and people to generate leads and attract top talent.

Positioning. Process. People.

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  • How Convincing Your Staff That They Change the World Will Improve Your Firm

    We’ve all heard the famous urban legend about the discussion between President Kennedy and the custodian at NASA. The President asked the custodian “what do you do?” and the custodian said, “I’m helping put a man on the moon.” While this interaction may or may not have actually happened, there is a reason it is so often told—it illustrates the idea that employees who are motivated by more than a paycheck, i.e. a purpose, will be more invested in the grea...  Read More...

  • Applying The Agile Methodology To Marketing

    The latest buzz in marketing is around the idea of agile marketing. However, there is still a lot of confusion about the concept and how to apply it. Agile marketing is a methodology of “real time” marketing that continuously utilizes analytics and segment data to quickly address market opportunities and challenges.   Read More...

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BDO Alliance Ohio Valley Mini Area Meeting
Columbus, OH
October 17-18, 2017

BDO Alliance Great Lakes Mini Area Meeting
Lansing, MI
January 8-9, 2018

BDO Alliance Midwest Mini Area Meeting
Rosemont, IL
January 16-17, 2018


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Hollinden works with professional service firms seeking sustainable results. Together, we identify market opportunities, develop solid strategies, create scalable processes, and build stronger teams. We're passionate about helping our clients reach their vision, even when that path means making tough strategic decisions... > MORE

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Hollinden is the marketing and branding firm for the Aggie 100.