Hollinden Inbound Marketing for Professional Service Firms



Marketing automation is the use of technology to generate, nurture, score, and qualify leads, as well as drive sales using customized, multi-touch marketing communications that are tailored for each contact’s profile, level of interest, behavior, or place in the buying process.

contact us to learn more

Decrease the cost per Lead 

Marketing automation produces results, with as much as a 68% reduction in the cost per lead.

74% of companies see positive return on investment in less than 12 months.

Hollinden can help turn your website into a lead generation tool.



the gap

Is your sales process moving into the future?

Forrester Research notes that marketing automation systems were developed to “bridge a gap between lead generation activities (e.g., trade shows, direct mail, telemarketing, and email campaigns) and selling activities (e.g., closing the deal) that were managed by a customer relationship management (CRM) system.

Marketing automation creates a digital infrastructure that allows marketing and sales to learn about, understand, and interact with prospects throughout the entire lifecycle – from attraction to conversion to retention – in a well-timed, personalized way.

 download the marketing automation guide