Hollinden Inbound Marketing for Professional Service Firms

search engine


Search engine marketing (SEM) is the practice of marketing a business using paid advertisements that appear on search engine results pages (SERPs). Used in conjunction with Search Engine Optimization, SEM, can result in more traffic, more engagement, and more conversions on your website.

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93% of online experiences begin with search

How Important Are Search Rankings?

Did you know that 75% of searchers don't scroll past the first page? Let us help you gain valuable customers by managing and positioning your paid online search advertisements. Our Google Adwords team can deliver results.

Hollinden can help turn your website into a lead generation tool.




Here are tips to help your search ads bring in new clients:

  1. Even with SEM, content is king. If you place an ad with Google, but the website it links to doesn’t have relevant content, Google will turn off that ad. Have a targeted and specific strategy before you run advertising and make sure that you have created the content before engaging in a targeted keyword campaign. Or, seek professional help.

  2. It is important to have a mobile friendly website. Nearly 60% of online searches are done via mobile devices. If your site is not responsive, Google will not show it in the results; even if you are paying for ad space. Review your website and make sure it is mobile friendly or miss out on more than half of your potential traffic.

  3. Add quality landing pages to your site and link your ads to these pages. Landing pages help convert viewers and add legitimacy in Google’s eyes. Use HubSpot or hire a professional marketing agency to help with the creation and maintenance of landing pages.

 download the SEM guide