Hollinden Inbound Marketing for Professional Service Firms



The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a product or service. By understanding your unique buyer’s journey, you can provide the right marketing information at the right stage and avoid pushing buyers away by prospecting or closing too early.

The Buyer’s Journey is a Three-Step Process: Awareness, Consideration, and Decision.

  • During the Awareness Stage a buyer realizes that they have a problem.
  • During the Consideration Stage the buyer researches options to solve their problem.
  • During the Decision Stage a buyer chooses a solution to their problem.
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People research before they buy

81% of people conduct online research before buying.

Half spend at least 75% of their total shopping time conducting online research. 90% of B2B buyers say when they are ready they will find you. 

Hollinden can help turn your website into a lead generation tool.




To fit the needs of your buyer, Hollinden will develop specific content for each stage.

  • During the Awareness Stage, content is focused on solving problems, getting answers, and educating the buyers. Examples of content for the Awareness Stage are: white papers, ebooks, tips, checklists, and educational webinars.

  • Content focused on the Consideration Stage is developed to help buyers find the best solution to solving their problem. This is the stage where you show that your solution is a good fit for their problem. Examples of Consideration Stage Content are: case studies, data sheets, and videos. This content is developed to help a buyer determine if they are a good fit for your service.

  • During the Decision Stage someone is ready to make the actual purchase. Examples of content for the Decision Stage are: consultations, quotes, and proposal requests. During this stage a buyer is nudged into the process of making your purchase.